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World’s Top 10 Most Valuable Hotel Brands

Anshumaan Vishnu by Anshumaan Vishnu
December 16, 2021
in Industries, Insight, News
Reading Time: 11 mins read
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Top 10 Hotel Brands

Top 10 Hotels of 2021

As vacations are cancelled and individuals are mandated to work from home, the hospitality sector has reached a nearly complete halt both from tourism and corporate journey. As a result, the whole value of the top 10 most valuable hotel brands has dropped 33% year on year, down from US$70.2 billion in 2020 to US$47.4 billion in 2021.

The hotels sector has fully ground to a deadlock over the last year, the repercussions of which are indicated by the strong brand value decline for almost all of the top 50 most valuable hotel brands. The sector is a resilient one, however. As the world begins to unlock back up again, we are already seeing a solid improvement in bookings and occupancy levels across the globe, showcasing the strength of brands despite the agitation of the last year. We are sharing the top hotels of 2021 worldwide.

Most valuable hotel brands (by ranking) of 2021

Brand Finance released the list of most valuable hotel brands of 2021, and here is a brief insight of the year.

  • The absolute value of the world’s top 50 most valuable hotel brands has fallen by 33% (US$22.8 billion) as sector haggles fallout from the COVID-19 pandemic.
  • Hyatt is the quickest expanding brand in top 10 and one of only two brands to record label value growth in first 50, up 4 percent.
  • New entrant Taj is sector’s strongest, with AAA strength rating.

ALSO READ: Top 5 Luxury & Premium Brands of 2021

 

2021
2020
Logo
Name
Country
2021
2020
2021
2020

1

1
Hilton Brand Logo
Hilton
United States
$7,610M $10,833M AAA- AAA-

2

3
Hyatt Brand Logo
Hyatt
United States
$4,695M $4,532M AA+ AA

3

4
Holiday Inn Brand Logo
Holiday Inn
United States
$3,776M $4,496M AAA- AAA-

4

5
Hampton Inn Brand Logo
Hampton Inn
United States
$2,863M $3,871M AAA- AAA-

5

2
Marriott Brand Logo
Marriott
United States
$2,408M $6,028M AAA- AA+

6

6
Shangri-La Brand Logo
Shangri-La
China
$1,987M $2,468M AAA- AAA-

7

11
Intercontinental Brand Logo
Intercontinental
United Kingdom
$1,462M $1,747M AAA- AA

8

7
Double Tree Brand Logo
Double Tree
United States
$1,304M $2,399M AAA- AA+

9

12
Crowne Plaza Brand Logo
Crowne Plaza
United Kingdom
$1,215M $1,629M AA+ AA

10

13
Sheraton Brand Logo
Sheraton
United States
$1,134M $1,351M AA+ AA+

Hilton has continued its heritage to be the number one multinational hotel brand despite declining its brand value. As per the Brand Finance report, Hilton hotel keeps the title of the world’s most valuable hotel brand, despite registering 30% brand value drop to US$7.6 billion.

Tags: Brand FinanceBrand Finance reportTop Brands 2021
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Anshumaan Vishnu

Anshumaan Vishnu

An entrepreneur and writer who prefers to create content around startups, entrepreneurship and digital marketing. To talk more like this idea, connect on LinkedIn.

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