- Xiaomi, who emerged as the top smartphone vendor, registered the highest ever smartphone shipments. The top shipped versions in the overall smartphone market were the Redmi 7A and Redmi Note 7 Pro.
- Samsung and Vivo shipped second and third positions at 8.8 million (18.9 percent) and 7.1 (15.2 percent) million smartphones. Vivo (15.2%), Realme (14.3%), and Oppo (11.8%) followed the tally.
Smartphone shipments in India have seen stellar growth in the third quarter, boosted by festive sales and attractive cashback offers.
India’s smartphone shipments, recording growth of over 9 percent, shipped a record 46.6 million units in the third quarter of 2019, said IDC in its report.
Smartphone deliveries have seen a rise of more than 26 percent compared to the last quarter in the July-September period.
Festive deals mixed with numerous discounts and affordable products such as no-cost EMIs and simple financing options have brought the share of digital channel sales to a record high of 45.4 percent with a 28.3 percent increase in YoY.
The $200 low-end price segment (below Rs 14,000) also accounted for 80% of India’s total quarter smartphone market. The $200-30O price segment (Rs 14K-20 K) was the second-fastest-growing segment with a YoY growth of 47.8 percent in Q319.
In a quarter of 12.6 million units, Xiaomi, who emerged as the top smartphone vendor, registered the highest ever smartphone shipments. The top shipped versions in the overall smartphone market were the Redmi 7A and Redmi Note 7 Pro. Xiaomi had 27 percent of the quarter’s largest market share.
Xiaomi has emerged as the country’s number one smartphone brand in its five years of existence in India. MIUI, Xiaomi’s Android-based phone operating system, claims to have approximately 279 million active monthly users (MAU). For the past eight quarters, the smartphone brand retained the number one position.
Here are interesting Insights of Xiaomi-
- Number 1 Smartphone Brand for 2+ years
- 27.1% overall market share Highest shipment =12.6M units
- Number One 1 Online brand for 3+ years
- 40% market share within Online 4 out of top 5 phones.
- Xiaomi is also 40% bigger than the #2 brand (Samsung)
- 78% bigger than #3 brand (Vivo)
- 89% bigger than #4 brand (Realme)
- 130% bigger than #5 brand (Oppo)
Samsung and Vivo shipped second and third positions at 8.8 million (18.9 percent) and 7.1 (15.2 percent) million smartphones. Vivo (15.2%), Realme (14.3%), and Oppo (11.8%) followed the tally.
In the premium segment (US$ 500+), Apple continued to dominate with a market share of 51.3 percent in Q319, backed by affordability deals and price drops on previous-generation models such as the iPhone XR, iPhone 8, and iPhone 7 (128 GB), along with the newly launched iPhone 11/Pro series The offline channel continued to face challenges, resulting in a 2.6 percent decrease in the third quarter in the YoY category.
With shipments of 35.6 million units during the period, the feature phone market, accounting for 43.3 percent of total mobile phone shipments, reported a 17.5 percent year-on-year decline. 4G-enabled phones dropped 20.3 percent of YoY due to heavy channel inventory. In the quarter, IDC added, the 2/2.5 G market also experienced a 16.2 percent decline.
The online players ‘ unabated violence will remain a threat to the offline market, which remains India’s largest smartphone network. Navkendar Singh, Research Director, Client Devices & IPDS, IDC India, said all of these are signs of sluggish growth next year.