Xiaomi Is The largest exclusive brand network in India's offline market
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Xiaomi Is The largest exclusive brand network in India’s offline market

xiaomi smartphone brand
Pritish raj
Written by Pritish raj
[email protected] | Noida | Published on: November-06-2019 05:03 PM
  • The study showed that among the top five brands with the largest exclusive brand retail network in India – Xiaomi was 44% bigger than Samsung and over 48% bigger than CCD.
  • With a 26% share, Xiaomi has grabbed the top spot in the Indian smartphone market, followed by Samsung’s 20% share.

Chinese electronics-maker Xiaomi has the largest brand network in the Indian offline market with 2500+ Mi Stores, 75+ Mi Home, and 20+ Mi Studio, according to a survey of 700 brands done by industry player, Channel play.
In a study of 11 product-based industries, South Korea’s electronics major Samsung emerged as the second most dominant player, followed by Cafe Coffee Day(CCD), Dominos India, and Bata which made up the top five.
The study showed that among the top five brands with the largest exclusive brand retail network in India – Xiaomi was 44% bigger than Samsung and over 48% bigger than CCD. Xiaomi also showcased a lead of 108% from Dominos and 117%+  from Bata.

“The growth in offline retail is largely motivated by the increasing need for experiential buying by Indian consumers. A large proportion of consumers prefer a physical product experience before buying while some are reluctant in making financial transactions online, especially for high-value products. This has largely established the need for brand experience store,” said, Sundeep Holani, CEO, Channelplay, a retail and channel solution provider.

With a 26% share, Xiaomi has grabbed the top spot in the Indian smartphone market, followed by Samsung’s 20% share.
In the study conducted, industries retailing a physical product were audited across Apparel, Footwear, Jewellery & Watches, Electronics, Books & Stationery, Sports & Games, F&B/Grocery, Food Service, Florist, Pharmacy, Furniture, Furnishings & Sanitaryware.

Xiaomi Smart TV- Next Big Brand

One of the Smart TV of Xiaomi.
Source- Mi India

A few of the other popular brands which were evaluated were HP, Lenovo, Kohler, McDonalds, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin Robbins.

In the current festive sales through online and offline stores, Chinese smartphone giant Xiaomi has sold more than five lakh televisions in the country. The company said it achieved this record over distribution platforms such as its own e-commerce shop mi.com, Flipkart, Amazon, and all offline channels this year in just 24 days from Navratri.

Xiaomi said that this festive season’s Mi TV is the highest-selling TV on Amazon and Flipkart. Last year, Xiaomi went to India’s television market. Xiaomi India lead (TV) group Eshwar Nilakantan said it was India’s first brand to reach this sales milestone in less than a month.

Recently During the festive sales, In the first few hours of the sale, Xiaomi sold more than 1.5 million devices across different platforms. Manu Jain, Xiaomi India’s Managing Director, revealed that during the sale on Mi.com, Amazon India and Flipkart, the firm sold 10 phones every second. The sales amount includes products such as smartphones, Mi TV, IoT, and the ecosystem.

About the author

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career.
Highly enthusiastic about brands and startups, he aims to be a travel content creator.

9113327413 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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