- Overall smartphone shipments in India increased to 37 million units.
- Samsung’s shipments decreased by 7% YoY.
- OnePlus exceeded Samsung as the number one player in the premium segment.
Chinese handset manufacturer Xiaomi took the top place with a 28 percent share in the second quarter (Q2) of 2019. Overall smartphone shipments in India increased to 37 million units, setting a shipment record for the second quarter.
Counterpoint Research has disclosed these figures on the smartphone market in India.
The research report focuses on smartphone shipments in India for the period between April and June.
According to Counterpoint study, Xiaomi again beat Samsung to become India’s number one smartphone supplier in Q2 with a 28 percent market share. But for the Chinese player, the development stayed more or less flat, even with a slew of launches such as Redmi Note 7 Pro and Redmi 7S and also for Samsung. It is interesting to note that the two-year-old Realme brand showed powerful development from 7% in Q1 to 9% in Q2.
India smartphone market in Q2 and Xiaomi:
China’s BBK Group that includes four leading smartphone brands OPPO, Vivo, Realme and OnePlus became the leading smartphone manufacturer in India for the first time ever, capturing a combined share of 30 percent.
Samsung’s shipments decreased by 7% YoY, but it showed 30% QoQ growth fueled by refreshed A series and M series.
Huawei’s trade ban had an impact on India’s market as its shipments declined year after year (YoY), but the brand remains in the top ten categories of smartphone products.
New launches, cost reductions on older appliances and brand-wide channel extension have fueled India’s development.
Offline channel-focused brands have extended to digital channels with exclusive online series. Similarly, online-exclusive series companies are now expanding their reach to the offline channel by forming alliances with important offline distributors, which works well for all major online players,” said Tarun Pathak, Associate Director, Counterpoint Research. “Brands are also launching numerous series to target or expand into fresh product sections, which helps them expand their product portfolio to target and diversify various rapidly growing segments.”
OnePlus exceeded Samsung as the number one player in the premium segment. This is because of the strong demand for the newly launched OnePlus 7 series. On the other side, the fastest-growing brands (YoY) were Realme, Asus, and Nokia HMD.
The contribution of the top five brands to the complete quantity of shipments achieved its largest level ever driven by fresh launches and strategy of hybrid channels. Localization, branding, and innovation will stay the next main growth drivers in an extremely competitive market such as India.
Anshika Jain, the Research Analyst at Counterpoint Research, commented on the general smartphone industry: “The contribution of the top five brands to the complete quantity of deliveries has achieved its greatest level ever, driven by fresh launches and hybrid channel approach. Localization, branding and innovation in an extremely competitive market like India will be the next main drivers of development.