- ZEE5 Global is planning to reach 1.3 billion viewers across 173 countries with its huge range of Indian content that will cut across global boundaries.
- The platform will also have a host of vernacular content from Malayalam and Tamil languages across TV Shows, originals, movies, etc. as well as Live TV channels ZEE Kerala and ZEE Tamil for large south Indian population in the Middle East.
ZEE5 Global is planning to reach 1.3 billion viewers across 173 countries with its huge range of Indian content that will cut across global boundaries, one of the top company official mentioned.
Archana Anand, Chief Business Officer at ZEE5 Global, said the digital platform has a collection of over 2,000 films, including many Bollywood blockbusters and exclusive digital world premieres, that are a huge draw for all the fans of the Indian cinema.
“We also have a huge range of Originals across languages, many of which have Bollywood stars like Arjun Rampal, Sunny Leonie, and Dia Mirza, among others. These have seen a great pick-up in the global market,” said Anand
She also said that the platform will also have a host of vernacular content from Malayalam and Tamil languages across TV Shows, originals, movies, etc. as well as Live TV channels ZEE Kerala and ZEE Tamil for large south Indian population in the Middle East.
“We’ve also recently added content in five international languages – Thai, Malay, Bahasa, Russian and German, taking our language count to 17 as we’ve seen a strong demand in these markets, even among mainstream audiences for Indian TV shows and movies,” Anand said.
“We want to be the market leaders in providing the best of Indian content to the South Asian diaspora and to be associated with the highest quality storytelling across languages, including in every local market that we are present in,” she added.
(image Source – Zee News)
