ZEE5 Global Aims To Showcase Indian Content To 173 Countries
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ZEE5 Global Aims To Showcase Indian Content To 173 Countries

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Pritish raj
Written by Pritish raj
[email protected] | Noida | Published on: August-21-2019 06:34 PM
  • ZEE5 Global is planning to reach 1.3 billion viewers across 173 countries with its huge range of Indian content that will cut across global boundaries.
  • The platform will also have a host of vernacular content from Malayalam and Tamil languages across TV Shows, originals, movies, etc. as well as Live TV channels ZEE Kerala and ZEE Tamil for large south Indian population in the Middle East.

ZEE5 Global is planning to reach 1.3 billion viewers across 173 countries with its huge range of Indian content that will cut across global boundaries, one of the top company official mentioned.

Archana Anand, Chief Business Officer at ZEE5 Global, said the digital platform has a collection of over 2,000 films, including many Bollywood blockbusters and exclusive digital world premieres, that are a huge draw for all the fans of the Indian cinema. 

“We also have a huge range of Originals across languages, many of which have Bollywood stars like Arjun Rampal, Sunny Leonie, and Dia Mirza, among others. These have seen a great pick-up in the global market,” said Anand

She also said that the platform will also have a host of vernacular content from Malayalam and Tamil languages across TV Shows, originals, movies, etc. as well as Live TV channels ZEE Kerala and ZEE Tamil for large south Indian population in the Middle East.

“We’ve also recently added content in five international languages – Thai, Malay, Bahasa, Russian and German, taking our language count to 17 as we’ve seen a strong demand in these markets, even among mainstream audiences for Indian TV shows and movies,” Anand said.

“We want to be the market leaders in providing the best of Indian content to the South Asian diaspora and to be associated with the highest quality storytelling across languages, including in every local market that we are present in,” she added.

Zee5

(image Source – Zee News)

Recently, ALTBalaji and ZEE5 have announced a collaboration to increase the subscription-based video-on-demand (SVoD) business in India. Both the platforms are looking to use each other’s strength in the domain of OTT and will co-create original content which will be available only on these platforms. ALTBalaji is owned by Ekta Kapoor’s Balaji Telefilms Ltd. and ZEE5 is the OTT serviced owned by Zee Entertainment Enterprises Ltd.
This content-sharing partnership includes co-creation of more than 60 original content series in Hindi which will be exclusively available to SVod subscribers of bot the platforms. This partnership is a process of understanding the audience, it’s insights, and marketing to serve the viewers better and resulting in improvised monetization for both the companies.

About the author

Pritish raj

Pritish raj

Born and brought up in Bihar.
An engineer by education, the content creator, photographer and writer by profession and traveler and poet by passion.

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