Last year, the TikTok ban brought an opportunity to so many software development companies. They launched their own short video platform to grab TikTok users. After controversial WhatsApp new policies, different instant messaging apps are promoting themselves as user friendly. WhatsApp is very popular in India. To woo the WhatsApp user base in India, Zoho is planning to launch Arattai, an instant messaging app.
About Arattai Current Progress
Zoho is an Indian Software Company. It provides Software as a Service(SaaS) products. Arattai is a Make in India initiative to grab the instant messaging market. Arattai means chit-chat in Tamil language.
Zoho’s founder posted on Twitter related to Arattai. He said that Arattai is already in the testing phase. Currently. Friends and family members are using Arattai to check its functionalities.
Recent WhatsApp policies have forced Zoho to launch Arattai as soon as possible. Arattai is expected to launch in a few weeks.
Arattai is available on Google Play Store. In the testing phase, it has been downloaded by more than 10000 users. A user rating of 4.6 has already made it popular. Arattai users are considering the app as a Whatsapp replacement. Without its official launch, Arattai is trending in the number 3 position among communication platforms.
WhatsApp vs Arattai
WhatsApp has introduced new policies. It will be implemented on 8 February 2021. If a Whatsapp user doesn’t accept the new policies before 8 February, his/her account will be blocked. New policies allow Facebook to store and access user conversation, transaction data, mobile device information, and IP addresses for business purposes.
Zoho cleared that they will not access sensitive data. Users Security and privacy are the first priority for them. Zoho also said that Arattai will be free for a lifetime. The founder of Zoho also said that we have a lot in store for users.
Our Arattai team asked me to not talk about our instant messaging app yet but since it is already being talked about 😂, I guess I can talk too.
This is a friends-and-family trial release. We will do a formal launch in a few weeks. We have a lot more in store. Stay tuned!
— Sridhar Vembu (@svembu) January 10, 2021
At the global level also, there is a disappointment over new WhatsApp policies. A recent tweet by Elon Musk, Tesla CEO, to use Signal has brought exponential user growth for Signal App.
On the other hand, Telegram founder Pavel Durov also criticized Facebook for dedicating a whole department to know about Telegram’s popularity.
“Millions of people are outraged by the latest change in WhatsApp Terms, which now say users must feed all their private data to Facebook’s ad engine. It’s no surprise that the flight of users from WhatsApp to Telegram, already ongoing for a few years, has accelerated,” Durov wrote in a blog post posted to his Telegram channel.
“‘Respect Your Users’ is a million-dollar secret behind Telegram success”. Pavel said.
It will be interesting to see how WhatsApp will bounce back. Will they change the new controversial policy? Or Will they bring something new to claim their user base again?