- Zomato has now launched grocery delivery services in the midst of the tremendous rise in demand for fresh produce & staples home deliveries ‘Zomato Market’.
- Zomato Market is live in cities such as Delhi NCR, Amritsar, Kanpur, Hisar and many more.
Gurugram’s food tech unicorn Zomato has now launched grocery delivery services in the midst of the tremendous rise in demand for fresh produce and staples home deliveries. The Zomato Market Service is now live on the Zomato app and will be prominently displayed before the food delivery lists.
The company provides its contactless distribution alternative according to the World Health Organization’s social distancing and hygiene protocols. The company seems to be in soft mode, as at present only two stores could be seen, offering deliveries in the South Delhi area in an hour or two.
Zomato Business Plans first came to light last week, when it was revealed that the company is in the process of improving deliveries to the grocery segment, as well as resolving problems that occur during the pandemic for its distribution partners. Offline stores working with Grofers will be listed on Zomato’s app and customers will place an order on Zomato with orders fulfilled by the unicorn of food delivery.
The company was expected to launch with a pilot with Grofers in Delhi-NCR, and BigBasket was expected to come on board as well.
The acceptance and momentum for online grocery delivery in India have risen significantly with many retail stores and grocery outlets shuttered in the current lockdown. Both Grofers and BigBasket are working to ensure that they have appropriate delivery partners on hand and that the staff is well trained in precautionary and safety measures.
Owing to the increase in demand, owing to the breakdowns in the supply chain as well as lockout restrictions placed in place by the government, several food delivery firms have been struggling to meet such orders.
During this time, with many restaurants also closed, Zomato is looking to make use of its existing delivery fleet and expand beyond food delivery.
Zomato’s arch-rival Swiggy had already provided grocery delivery through Swiggy Stores and expected to expand operations in the face of rising demand. As a result, the market is now primed for disruption and expanded demand-supply to be met by the coming together of food tech companies.
