Zomato To Enter OTT Space, All Set To Launch Original Videos

The food delivery giant is all set to compete with Netflix and Amazon. It will start on 16 September and the three to fifteen-minute episodes will be available on the latest version of the Zomato App.
The video platform will be launched with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

After making a name for them in Food Delivery segment, Zomato announced on Friday that it will enter the web streaming with 18 original shows over the next three months.

The food delivery giant is all set to compete with Netflix and Amazon. It will start on 16 September and the three to fifteen-minute episodes will be available on the latest version of the Zomato App, the company said in a statement. The videos will be of the vertical frame which is ideal for the app-based mobile viewing. This will come under the new video tab on the app and will be divided by genre across the shows, recipes and Sneak Peek restaurant stories.

Early Video of All the Original Shows.
Source- Zomato

The video platform will be launched with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

All the videos of Zomato will be centered around food and the stories of food but these videos will engage different formats such as comedy, reality, fiction, advice, and celebrity interviews.

The titles of the shows are like Food and You with Sanjeev Kapoor, three-minute daily show that breaks myths and changes the way you think about food and your body, Banake Dikha with stand-up comic Sumukhi Suresh, Starry meals with Janice, where social media celebrity Janice Sequeira takes a romp across some famous Bollywood kitchens.

“We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals,” Deepinder Goyal, CEO, and Founder, Zomato said in a statement.

Indian OTT space is continuously growing and is becoming a battlefield for global giants and homegrown services too. With recently, Apple also launching its streaming service in, it will be interesting to see how the Indian audience takes the food-specific content by Zomato.

With Zomato heavily involved in controversies lately, the entrance in OTT space might be seen as a positive move by the company.