- Zoom Beats TikTok To Become Most Downloaded App Globally In Q2 despite ongoing corona pandemic said the report by Sensor Tower.
In the second quarter of 2020, Zoom, the famous mobile video conferencing app, was downloaded 300 + million times, beating TikTok’s video app to the first position. According to recent Sensor Tower work, this is.
It marks a landmark for Zoom making it the third app to ever reach 300 million downloads in just three months, aside from the Pokemon Go and TikTok mobile games.
Zoom beat TikTok to the top spot on the Q2 App Store with 94 million downloads respectively compared to 67 million.
Every other non-gaming app has reached over 50 million downloads in a quarter on iOS devices.
The spike in downloads as a result of the COVID-19 pandemic is attributed to the success of the app during national lockdowns.
TikTok became the most downloaded app on Google Play with 230 million installs ahead of Zoom.
In line with the rise in downloads, Zoom announced an increase in revenue for Q1 2020 from 169 percent to $328 million.
However, as regards security issues, both Zoom and TikTok face bans in the US and other countries.
Zoom’s increase in popularity in Q2 is a direct result of the coronavirus pandemic, which has driven millions of people to use their video conferencing app when working from home or remaining connected with family or friends.
Zoom is making money from subscription plans as a videoconferencing service rather than advertisements, although last week the company launched video conferencing hardware as part of a partnership with equipment manufacturer DTEN, Engadget reported. The hardware industry is notoriously fickle but Zoom’s market entry may mean that videoconferencing equipment has a long-term future.
Zoom announced in June that its revenue increased 169 percent from a year earlier to $328.2 million in Q1, and the company boosted its revenue outlook for the year to between $1.78 billion and $1.8 billion, almost doubling its previous predictions from $905 million to $915 million.
As the popularity of the app grew during the pandemic’s early days, marketers including Pedigree, Chipotle, Behr, and West Elm used the app as part of campaigns.
The report by Sensor Tower shows how the pandemic has boosted downloads for a range of apps, especially social media and messaging platforms. TikTok, which is owned by the Chinese company ByteDance, is noteworthy for once again reaching 300 million downloads worldwide in a single year, even as its downloads slipped 9.5 percent in Q2 from the previous quarter. Nonetheless, the social video app faces further challenges, including the risk of being blocked in the US due to concerns about data security.
Some private companies, including Wells Fargo, have recently told workers to uninstall TikTok from devices in the company.
Around the same time, India’s recent ban on TikTok has opened the door for rivals to broaden their video sharing apps. After pilot tests in Brazil, France, and Germany, Business Insider confirmed that Facebook extended its test of a TikTok-like feature called “Reels” in its Instagram photo-sharing app to India last month. Facebook revealed plans for a global expansion of Instagram Reels in the coming weeks following TikTok ‘s rising scrutiny in the U.S.
